Privacy Policy
How we handle inquiries, website measurement, and your choices.
Last updated: September 7, 2026
From The Ashes Fitness is a Denver-area personal training business operated by Mia Johnson. This policy describes the information handled through this website and the choices available to you.
Information you provide
If you request a consultation, the form asks for your name, email address, phone number, service interest, preferred schedule and location, goals, relevant health considerations, and how you heard about the business. You choose what to share. This information is used to respond to your inquiry and discuss whether the requested training is a suitable fit.
The consultation form is processed by Formspree and protected by Google reCAPTCHA. Their systems receive the information needed to deliver and protect the form. Their privacy practices and retention settings are governed by their services and the settings in the business accounts.
Optional analytics and advertising measurement
With your permission, this website loads Google Analytics 4 to understand website use and measure actions such as page views, consultation-button clicks, phone and email clicks, and successful consultation requests. A form submission is measured as a lead only after Formspree confirms that it was accepted.
Google Analytics may process device and browser information, approximate location derived from an IP address, pages visited, referral information, and first-party identifiers such as the _ga cookies used to distinguish visitors and sessions. The site does not send your name, email address, phone number, form message, health information, or selected service to Google Analytics.
When optional tracking is accepted, the site may store campaign fields such as utm_source, utm_medium, utm_campaign, utm_term, utm_content, and gclid for the current browser session. These values are not displayed and may be included with a consultation inquiry so Mia can understand which campaign led to it. Arbitrary URL parameters and form answers are excluded.
Advertising personalization remains disabled by this site's consent settings. If Google Ads is connected later, consent signals may be used for advertising measurement. You can review Google's Privacy Policy and the Google Analytics opt-out browser add-on.
Your cookie choices
Optional Google tags and campaign-attribution storage stay off until you select “Accept optional tracking.” If you decline, the site and consultation form continue to work, but analytics events and campaign attribution are not stored or sent. The site saves your consent choice in your browser so it does not ask on every page.
Google reCAPTCHA may still load on the Contact page as a form-security service, regardless of the optional analytics choice.
You can change your choice at any time. Selecting “Decline optional tracking” after previously accepting stops further Analytics collection, updates Google's consent state, clears stored campaign attribution, and attempts to remove this site's analytics and advertising-measurement cookies. The change also applies to other open tabs for this site in the same browser. It does not delete information already sent before withdrawal.
Sharing and retention
Website information is handled only through the services described above for inquiry delivery, security, analytics, and campaign measurement. Retention periods are controlled through the applicable Formspree and Google account settings. Do not include information in the consultation form that is not necessary to discuss your training needs.
Contact
For questions about this policy or information submitted through the website, contact From The Ashes Fitness at mia@fromtheashes.fit or (720) 336-9665.